We were recently asked by a parish council why the old site they had was at the top of Google results for their parish council.
The answer is really simple. Publish more. Google loves fresh, relevant content. Sites that regularly put up new posts with the key words, e.g. YourVillage Parish Council, will appear higher in Google results.
Don’t rely on uploading Minutes of meeting in Word documents. Google doesn’t rate them as highly as normal HTML web pages.