You’re putting a lot of effort into maintaining your website. Writing updates, providing pictures, reporting on wildlife walks. Wouldn’t it be good to see if anyone is reading them? What else are they interested in?
One way to find out is to use Google Analytics (GA). GA is a powerful tool that can tell you how many people are visiting your site, what they are reading and loads more beside.
There are two main steps to getting GA to track your visitors.
1. Go to http://www.google.com/analytics/ and sign up for Analytics – you’ll need a Google account (more information about setting up a Google account)
You’ll be asked for an account name and the Website URL (the address of your website eg. PARISH.norfolkparishes.gov.uk ) and asked to agree to the Terms and Conditions. The next page will give you some Tracking Status Information (normally a string of numbers beginning UA). Copy the whole code including the UA. You’ll need this for step 2.
2. Open a new window and log in to your website Dashboard. In the Settings menu there will be a Google Analytics page. Go there. Click on the Manually Enter You UA code check-box and paste your UA code in there and click the Update Google Analytics Setting button.
You’re now recording each time someone visits your website and you can log-in to Google Analytics to see how many visitors you are getting and what they are reading. Google have an extensive Help Center in Analytics to help you find your way around.